There are those who are label focussed and somewhat blind to alternatives by other makers who may produce garments of equal quality at lesser cost. Labels are regarded as status symbols by some, the same applies to a plethora of other products. In a word - snobbery. Price is not always a gauge of quality - period.No doubt ELC makes great, high quality, authentic jackets, and I'm sure the materials they use are not cheap... But really, Platon's Dubow is on par... easily, but at a fifth the cost! Still trying to my head around that!