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Cold soak as suggested, and wring dry, flatten and hang until you can bear to wear them cold and wet. Wear them wet for as long as you can stand it (sit on towels, may bleed, etc.). Re-hang until just a little damp, wear again all day until fully dry. Then wear again next day, they should soften...
They teach a course at Harvard Biz School on the psychology of pricing on a technology vendor in my field that, 15 years ago, had a software/hardware black box that did less but cost more than competing off-the-shelf technology. They thought if they priced it a bit more, it would make sense, in...
