A
Anonymous
Guest
This is the flaw in your argument....assuming how much a potential customer may or may not know.
Most of your potential customers I think fall into two categories....either more money than brains or more brains than money. One of your ongoing sales issues has been the broke smart guys rave about your jackets, but you are not tapping into a sufficient number of carrots with fat wallets.
I think all John is saying is if you want to harvest more carrots before someone else does, don't confuse them.
You have a valid point.
To John Lever:
I hope I made clear that this has nothing to do with Aero Scotland.
I also explained how inspired the name from Aeronautica Militare of Italy.
Aero could be a reg. tm but aeronaut is a different word. You can have tm on every word that starts with that.