Can I ask why you would have to sell it at $200-225. If the trade price is $65 and I assume trade means retailers/ manufacturers such as yourself why can’t Aero in this case sell them for the $130-150 mark. Or is that down to taxes etc If their is no manufacture element for Aero it’s a quick turnaround back outto the customer. Ship in ship out. Given that most customers purchasing jackets from more premium retailers expect a degree of waiting time to receive their new jacket you could not even hold any stock and just take the orders and have them “make to order” Still profitable though. Or would that not work for the business model as it may call into question the differences in price point of the standard UK made jackets. It certainly does call in to question buying from AVI as mentioned if it is the same sort jacket at a much higher customer cost price. Mind you that argument could keep going ... buying jackets from other retailer manufacturers.