Serghei87
Well-Known Member
Hi John!
Do you have some jackets from Thedi Leather? I have found his work just recently and he has some pretty impressive looking jackets.
Any opinion on him? Thanks
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ELC is doing better than some may think
- Thread starter Serghei87
- Start date
Do you have some jackets from Thedi Leather? I have found his work just recently and he has some pretty impressive looking jackets.
Any opinion on him? Thanks
John Lever
Moderator
Theo is making a copy of a 1937 civi B3. From his Instagram photos the leather and workmanship look very good.
Skyhawk
Well-Known Member
Wow that explains a lot.....I need to get my jackets known in Japan & China.
I would need to raise my prices though x3 to compete.
"Things are easy when your big in Japan.....I want to be big in Japan" - Alphaville
Skyhawk
Well-Known Member
Also this may explain part of the price increases. If you are wholesaling your jackets to vendors, it helps to have higher prices. That way you can still sell your wholesale jackets at a price that makes a profit, and you can tell the vendor that they can charge what you are charging on your site.
Raise the price to allow you to charge a higher wholesale price.
-Jay
Raise the price to allow you to charge a higher wholesale price.
-Jay
B-Man2
Well-Known Member
Living on the other side of the big pond doesn’t allow an opportunity for me to share in all of your experiences with ELC , their pop up stores and the inside workings of their marketing programs or their customer base. So not having access to any of this, my following remarks are baseless without anything to back them up ( Damn ...!!! Now that’s a whimp out disclaimer if there ever was one! ) I think Tim nailed it in his comments, but to back him up... ELC is riding the crest of a wave at the moment with their China, Japan and Asian sales . If as Tim stated the driving force are young, well to do kids with a desire to own Western military and WWII garb as the current fashion statement, then I wouldn’t consider buying any stock in ELC , ( not that it exists) because that boat is not going to float for very long . The minute that we here in the US piss off the Chinese through our new trade policies or just through a difference in political agendas, that throws a big wrench into ELC , Ralph Lauren and countless other western fashion sales. This is just my personal opinion so please express all of your thoughts, as I would be interested to know what you guys think on that side of the ocean.
Cheers
Edit: I forgot to add that to a lesser disagree what I mentioned about trade issues is happening here in the US. In another thread I advised that I had talked to a representative from At The Front yesterday about them making B-10s again and was advised that because of trade issues with China and the US they were stopped dead in their tracks from making them.Now I realize that ELC makes their jackets in the UK but import tariffs could put a damper on their sales anytime China gets a bug up their ass .
) I think Tim nailed it in his comments, but to back him up... ELC is riding the crest of a wave at the moment with their China, Japan and Asian sales . If as Tim stated the driving force are young, well to do kids with a desire to own Western military and WWII garb as the current fashion statement, then I wouldn’t consider buying any stock in ELC , ( not that it exists) because that boat is not going to float for very long . The minute that we here in the US piss off the Chinese through our new trade policies or just through a difference in political agendas, that throws a big wrench into ELC , Ralph Lauren and countless other western fashion sales. This is just my personal opinion so please express all of your thoughts, as I would be interested to know what you guys think on that side of the ocean.Cheers
Edit: I forgot to add that to a lesser disagree what I mentioned about trade issues is happening here in the US. In another thread I advised that I had talked to a representative from At The Front yesterday about them making B-10s again and was advised that because of trade issues with China and the US they were stopped dead in their tracks from making them.Now I realize that ELC makes their jackets in the UK but import tariffs could put a damper on their sales anytime China gets a bug up their ass .
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crism1
Active Member
Living on the other side of the big pond doesn’t allow an opportunity for me to share in all of your experiences with ELC , their pop up stores and the inside workings of their marketing programs or their customer base. So not having access to any of this, my following remarks are baseless without anything to back them up ( Damn ...!!! Now that’s a whimp out disclaimer if there ever was one!
Cheers
Edit: I forgot to add that to a lesser disagree what I mentioned about trade issues is happening here in the US. In another thread I advised that I had talked to a representative from At The Front yesterday about them making B-10s again and was advised that because of trade issues with China and the US they were stopped dead in their tracks from making them. Now I realize that ELC makes their jackets in the UK but import tariffs could put a damper on their sales anytime China gets a bug up their ass.
The situation between Us\China is quite complex, I'll try to give a summary to explain why the far Eastern market is trying to bypass the US, because China has been playing quite smart. To impose itself in the global market, China bought US debt. That debt was paid in "treasure bills" and that means that if for some particular reasons (political attrition, taxes, huge trades stopping), the economy goes bad for the USA, China loses loads of money since the dollar would also lose value. This strategy proved only partially successful since this economic-war was stuck in a constant stalemate until the last few years. Because of this "trench-warfare" China is now opening "legit" (for entire generations China just meant "fake cheap stuff) convenient trade routes all over Europe, for example in Italy with the huge new "silk road" trade deals > huge future money possibilities, power, bypassing the US.
If US now drops the axe on China with higher import\export taxes China would break a single drop of sweat because it's already establishing profitable deals with the rest of the world. - I'm willingly not mentioning that China now is one of the major investors in the US private economy -
Coming back to ELC, being located in UK, any US issue with China would not have major repercussions. However, Trump is blabbering about rising taxes for Europe trades these very last days
Maybe and eventually, Brexit would hurt somehow ELC trade routes for the European market and subsequently with China, but the eventual rise in prices would not hurt its upper-class customer base.
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B-Man2
Well-Known Member
Your response was awesome! .... a bit above my economic and global trading knowledge ... but still a very well written and informative response .The situation between Us\China is quite complex, I'll try to give a summary to explain why the far Eastern market is trying to bypass the US, because China has been playing quite smart. To impose itself in the global market, China bought US debt. That debt was paid in "treasure bills" and that means that if for some particular reasons (political attrition, taxes, huge trades stopping), the economy goes bad for the USA, China loses loads of money since the dollar would also lose value. This strategy proved only partially successful since this economic-war was stuck in a constant stalemate until the last few years. Because of this "trench-warfare" China is now opening "legit" (for entire generations China just meant "fake cheap stuff) convenient trade routes all over Europe, for example in Italy with the huge new "silk road" trade deals > huge future money possibilities, power, bypassing the US.
If US now drops the axe on China with higher import\export taxes China would break a single drop of sweat because it's already establishing profitable deals with the rest of the world. - I'm willingly not mentioning that China now is one of the major investors in the US private economy -
Coming back to ELC, being located in UK, any US issue with China would not have major repercussions. However, Trump is blabbering about rising taxes for Europe trades these very last days
Thanks
Smithy
Well-Known Member
The one area where you could potentially see trouble coming for British businesses in the near future with China is in relation to the fallout and if the situation with the protests in Hong Kong deteriorates. If things got worse and China felt that the UK had overstepped the boundaries in relation to support of the protesters, then you could see retaliatory steps by China against British businesses and such moves would undoubtedly hurt a smallish business like ELC which is obviously dedicating much of its effort towards this market. Any upsurge in public sentiment against Britain orchestrated by China's enormous behind the scenes domestic state propaganda system could easily and swiftly damage British business as well. Once again these are what-ifs but the situation with Honkers is still very fluid.
Skyhawk
Well-Known Member
Oh you mean like Bob Dong and Bronson?
Officer Dibley
Well-Known Member
You’re not wrong Tim but perhaps that is why ELC are not increasing staff, rather letting overtime pick up the slack & letting domestic waiting times increase.
Pilot
Well-Known Member
If I may chime in “and by experience” ... the “young money printing” Chinese ( and globally Asian ) buying attitude is absolutely not interested in politics...They will buy a Discovery or a Tesla or an ELC...b/c its “hipe” glamorous and fancy...and they like it...regardless what some old bones/farts are telling them or advise them to do or not to do...and this is since 1989 where the youngster started to swim against the “brown, green, grey, blue uniforms” culture...
Edit= most of the Chinese buyers dont even know ELC is made in UK....and whether it costs 2000Euro or 2500Euro ( b/c of import duties increase)...does not really matter...to them.
Edit= most of the Chinese buyers dont even know ELC is made in UK....and whether it costs 2000Euro or 2500Euro ( b/c of import duties increase)...does not really matter...to them.
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Pilot
Well-Known Member
With all due respect...these two brands sell more exporting than in PRC...Oh you mean like Bob Dong and Bronson?
Smithy
Well-Known Member
Probably wise to do so. If I was a small business with a lot invested in the Chinese market at the moment, and especially because I'd forecast growth with it, I'd be watching developments very closely.
John Lever
Moderator
Opening a factory in China makes sense
Officer Dibley
Well-Known Member
Not if you want to maintain control over quality and exclusivity of low numbers of production it doesn’t.
People who can afford Ferraris etc are not hit by recessions and paying high dollars for exclusivity is in itself a badge stating wealth
People who can afford Ferraris etc are not hit by recessions and paying high dollars for exclusivity is in itself a badge stating wealth
Pilot
Well-Known Member
Sorry to disagree...not if you want to sell glamour and prestige...Rolex, Ferrari, RR etc... a 2000 Euro jacket...made in China...? no Asian buyers...ever...then ELC will have to market it for 1/3 of the UK price... doomed to fail IMHO.
Besides, why opening in China? as long as made in UK works and pays off?
More risks than benefits...
Smithy
Well-Known Member
That's true of Taiwan, Korea, Japan, etc but remember that China still has a very strong authoritarian velvet fist that they aren't afraid to use over their domestic population if they think the occasion merits it. They also have an extensive and highly entrenched state propaganda system which I'd warrant would be very persuasive in discouraging support of "antagonistic foreign actors" is they chose to do so.
All of this is highly speculative but things over there could deteriorate with what happens next with the HK protest/democratic movement.
